GOAL
This was a side project inspired by the street art/murals seen in Mission district in San Fransisco. I returned from there thinking there must be a way for artists all over the world to collaborate digitally without actually being physically present.
Later this became my Adobe Kickbox project.
SOLUTIONS
1. Concept
I came up with a workflow for creating, modifying and viewing location-specific artwork using augmented reality (AR). Here, AR would be used to project layers of digital information onto the physical environment. A mobile app called Olinda was designed to make it consumer-centric.
There were 3 steps:
- Create a canvas from the built environment
- Create the digital artwork on the canvas, and post it to the physical location
- View the artwork through an AR-enabled device
Screens from the workflow
Olinda app as a hub for social street art creators and consumers
2. Communication
When a concept doesn’t solve an existing problem, but envisions a future value, it’s challenging to tell that story in a simple way. I tried a number of different ways:
a) Olinda film
The goal was to show that the app could be used by anyone for making an experience really special. I scripted the story and the screenplay, gathered actors and scouted for locations and equipment, shot the film, directed the music and edited the film. With a little help from my friends!
b) Digital presence
I worked on two types of websites, presenting the concept to two types of users: the creative pro and a typical consumer
www.getolinda.com|www.painttheworld.mobi
c) Social Media Campaign
I also launched a Facebook Ad Campaign and gathered a few likes:
IMPACT
Overall it created quite a buzz internally, but the actual technology was pretty complex to build in 2013. However I was able to file a patent (AD01.3322US01).
Date of Project: May 2012-June 2014
My Role: Everything
Design Portfolio 