Talk • Future Shape of Tomorrow

yogiberraquoteEvery alternate year, Adobe hosts an event for all its engineers across the globe, to catch up on the latest happenings in technology, research, and get inspired. In 2013, I gave this talk titled “The Future Share of Tomorrow”.

GOAL

The goal was to communicate future trends in technology to a primarily technical audience of non-designers. We focused on the trends of

  • Nano-data
  • Vanishing interfaces
  • Digital Nomads
  • Cloud of workflows

PRESENTATION

We created an imaginative and speculative vision to communicate how these trends might apply in the context of Adobe and its business.

We used a character-based narrative – set some time in the near future – about Zoe, a graphic designer and a single parent. She accomplishes the chores of her demanding life with the help of her hybrid object Allie, that she wears as a pendant. Rather than Zoe telling Allie what to do, the story shows how the intelligent assistant Allie already senses what is required and sets commands in motion.

The experience goals were calm technology and beautiful seams between technology touchpoints. We proposed that product experience could be thought of as

“conversations between user and touchpoints along a user journey”

rather than as a set of interactions. Shown below are some of the visuals from the story.

Screenshot 2018-07-02 23.23.45

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PROJECT DATE: 2012-2013

TEAM: Jaydeep Dutta (Design Manager), Ranganath Krishnamani (Sr Designer), Sunandini Basu (Sr Designer), Mrinalini Sardar (Intern)

Patent • Olinda: Create Location-Specific Artwork With AR

GOAL

This was a side project inspired by the street art/murals seen in Mission district in San Fransisco. I returned from there thinking there must be a way for artists all over the world to collaborate digitally without actually being physically present.

Later this became my Adobe Kickbox project.

SOLUTIONS

1. Concept

I came up with a workflow for creating, modifying and viewing location-specific artwork using augmented reality (AR). Here, AR would be used to project layers of digital information onto the physical environment. A mobile app called Olinda was designed to make it consumer-centric.

There were 3 steps:

  1. Create a canvas from the built environment
  2. Create the digital artwork on the canvas, and post it to the physical location
  3. View the artwork through an AR-enabled device

Screens from the workflow

olinda wfOlinda app as a hub for social street art creators and consumers

2. Communication

When a concept doesn’t solve an existing problem, but envisions a future value, it’s challenging to tell that story in a simple way. I tried a number of different ways:

a) Olinda film

The goal was to show that the app could be used by anyone for making an experience really special. I scripted the story and the screenplay, gathered actors and scouted for locations and equipment, shot the film, directed the music and edited the film. With a little help from my friends!

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b) Digital presence

I worked on two types of websites, presenting the concept to two types of users: the creative pro and a typical consumer

www.getolinda.com|www.painttheworld.mobi

c) Social Media Campaign

I also launched a Facebook Ad Campaign and gathered a few likes:

FB_OLINDA.png

IMPACT

Overall it created quite a buzz internally, but the actual technology was pretty complex to build in 2013. However I was able to file a patent (AD01.3322US01).

Date of Project: May 2012-June 2014

My Role: Everything