Acrobat Mobile Android

CONTEXT

I was the primary designer for Acrobat Mobile on Android from 2014 to 2016. During this time I delivered designs for a number of key releases:

  • Document Cloud (2015)
  • Dropbox Integration (2016)

DOCUMENT CLOUD (2015)

Designed the framework, keeping in mind

  • The new Tool Switcher model for business continuity
  • Incorporating the new Material Design, yet maintaining Adobe’s brand
  • Designing experiences for the new features like Export PDF and Organize Pages
  • Solving existing pain points like helping users find their documents faster

Design: From first exploration to final design

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From the Play Store

More about this project on Behance

DROPBOX INTEGRATION (2016)

This was part of a partnership with Dropbox.

The user could open a PDF file from Dropbox, work with it in Acrobat and return to Dropbox with changes synced.

Shown below is the workflow where a first time user is going from Dropbox to Acrobat, but there’s another default .pdf app on his/her phone.

dropbox_wf2.png

In the following workflow the user wants to add a second Dropbox account.

dropbox_wf1

An additional file repository tab for Dropbox was included.tablet.png

While this did not pose a challenge on the tablet, fitting all the tabs within the phone screen width was a problem. Specially because of the tab labels, which were in text, and also quite a localization challenge.

Here’s an exploration where I tried using icons as the tab labels, but there was also the issue of icon recognition. So I created a video where this micro-interaction will communicate the names of the icons to the user the first time he arrives on Home.

However we decided to retain text only labels for the tabs for the final version.

My Role: Primary Interaction Designer from April 2014-Dec 2016

Team: Collaborated with Kishore Kumar and the extended Adobe Design team.

Play Store: Acrobat Mobile

Read Next: Contextual Commenting for Acrobat Android

The Times of India iPad App

CONTEXT

Times of India – India’s main English daily – wanted to create an app for their iPad users. It was to be one of the first English language Indian news apps. The competitors at the time were the NDTV news app.

In this project my role encompassed understanding stakeholder and user requirements, and designing the overall information architecture of the app, supervising the visual design and handling usability validations.

TOI_medianama.jpg

DESIGN PROCESS

The persona for the app was primarily the NRI reader of Times of India’s website, who now used iPads. Their biggest connection after the home page was the local news from their hometown.

Through exhaustive whiteboard sessions and boardroom sessions, I designed numerous iterations of the home page in both portrait and landscape orientations until we reached the final version shown below. One of the challenges was to get stakeholders articulate their thoughts, as well as get them aligned.

The rationale for differentiating the iPad app from the website, and understanding the visibility of the different news divisions within the experience were some real challenges I had to overcome.

TOI-1

TOI-2

IMPACT

It ran successfully until it was finally redesigned in 2017.

Launch day coverage from Medianama:

“The Times of India app for the iPad is a good beginning. Although, India is still at a nascent stage when it comes to tablets, news junkies are increasingly embracing them for the sheer usability they offer.”

Another review from 2011: The Gadget Fan:

“Times of India (TOI)’s iPad app is crowded but neatly done with no excessive use of colors. It’s like your newspaper with interactive features built in. There’s news, speed news, a way to browse through Videos and Photos and a big ad at the footer. TOI app has used the screen real estate very well. If IBN Live has used colors to stand out, TOI took the contrarian approach of using just black and white. 

IMG_0066

There’s a Cricket ticker which gets your attention immediately. It’s a ticker with white fonts on a black background. You can browse through various sections through the Sections tap placed prominently at the top left corner. TOI iPad app renders well in both portrait and landscape modes. TOI iPad app is highly recommended for your daily news fix. (iTunes link)”

On Times of India’s website

Screen Shot 2018-07-03 at 10.31.40 PM

Date of Project: Sept 2010-Dec 2010, released 2011-2016

My Role: Principal Designer, Information Architect, Usability Specialist

Collaborated with: Pradeep Gairola (SVP, TIL) and Nigel Eccleston (Content).

Patent • Olinda: Create Location-Specific Artwork With AR

GOAL

This was a side project inspired by the street art/murals seen in Mission district in San Fransisco. I returned from there thinking there must be a way for artists all over the world to collaborate digitally without actually being physically present.

Later this became my Adobe Kickbox project.

SOLUTIONS

1. Concept

I came up with a workflow for creating, modifying and viewing location-specific artwork using augmented reality (AR). Here, AR would be used to project layers of digital information onto the physical environment. A mobile app called Olinda was designed to make it consumer-centric.

There were 3 steps:

  1. Create a canvas from the built environment
  2. Create the digital artwork on the canvas, and post it to the physical location
  3. View the artwork through an AR-enabled device

Screens from the workflow

olinda wfOlinda app as a hub for social street art creators and consumers

2. Communication

When a concept doesn’t solve an existing problem, but envisions a future value, it’s challenging to tell that story in a simple way. I tried a number of different ways:

a) Olinda film

The goal was to show that the app could be used by anyone for making an experience really special. I scripted the story and the screenplay, gathered actors and scouted for locations and equipment, shot the film, directed the music and edited the film. With a little help from my friends!

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b) Digital presence

I worked on two types of websites, presenting the concept to two types of users: the creative pro and a typical consumer

www.getolinda.com|www.painttheworld.mobi

c) Social Media Campaign

I also launched a Facebook Ad Campaign and gathered a few likes:

FB_OLINDA.png

IMPACT

Overall it created quite a buzz internally, but the actual technology was pretty complex to build in 2013. However I was able to file a patent (AD01.3322US01).

Date of Project: May 2012-June 2014

My Role: Everything